Yves BELEY

Experiences

Currently on a long mission at CTIE (Centre des Technologies de l'Information de l'Etat, Ministry of State), leading digital projects for Luxembourg institutions and ministries.
gouvernement.lu, luxembourg.lu, adem.lu, armee.lu, logement.lu, ...

E-commerce: using Dropshipping on different market places (Amazon, Ebay, Price Minister, Google Shopping...)
Digital strategy
E-Commerce strategy
SEO, SEA, SMO
Online visibility
Emailing

Vanguard Europe - Headquarter

December 2013 to December 2014

Full-time

Esch / Alzette

Luxembourg

VANGUARD® is a global manufacturer of tripods, camera bags and cases, shooting sticks, gun/bow cases, binoculars and spotting scopes with first-of-its-kind features and capabilities. With 26 years of expertise, these innovative products are hailed around the world.
Drive and execute all the daily E-commerce and sales actions and within my respective area.
Coordinate the Key countries e-commerce accounts in link with the local sales team (UK,Germany, Spain & France)
Maintain, update, develop and ‘localize’ the brand’s S.E.M., S.E.O., vendors merchandising tools and affiliate programs optimization including the social channels, social communities, etc...
Create, adapt, develop E-campaigns and E-mailing campaigns and localize them with the appropriate tools
Being proficient on social networking channels (Facebook, Twitter, etc...) and the company website
Report to and assist the Senior Marketing Manager on the development of my respective area/ market and assist in rolling out marketing campaign in my respective area/ market with the appropriate analysis
Execute all other E-commerce-related assignments

Reach The First

February 2011 to May 2013

Full-time

Strassen

Luxembourg

Specialized in business applications based on open source solutions and websites positioning on search engines, ReachTheFirst drives you to develop your business on the Internet.
Web Project Management and digital strategy: definition of projects perimeters, project coordination and planning, establishment of project specifications.
Team Management : supervision and monitoring of a Web production team.
Responsible for the production planning: planning and tracking projects and production.
SEO: referencing websites of our clients. We place the websites of our clients on search engines on adequate geographical exploration, in all languages, all countries, all search engines. In order to optimize our SEO actions, we analyze the entire walkthrough of the internet users and we measure the results.
SEA / SMA : strategies, implementation and development of advertising campaigns on Google Adwords, Facebook Ads, LinkedIn Ads.
SMO / Community Management : initialization and development of visibility strategies on social networks. Consultancy for skills transfer in Community Management
Training: trainer consulting on strategies and tools for web visibility.
Conferences about strategies and tools for internet visibility, in Luxembourg and Greater Region.
Networking: active participation in networkings in Luxembourg and Greater Region.
Digital Strategy
Digital Marketing
Web 2.0

In charge of "Reprographics" and "Premastering", two pre-production services.
In close connection with the Marketing Department: creation of all media related to internal and external communication of the Technicolor / Thomson Group.
Project management
Implementation of ISO 9000 and ISO 14001
Staff recruitment

Skills

Michael Schroeger, Project Manager, Technicolor / Thomson:
“Yves demonstrates professional, efficient and result orientated work ethic. Cooperation with him is always an added value for the projects and ultimately for the clients. Besides his operational and best practice approach, Yves never forgets about the creative part of his work.”
Cedric Delahaye, Marketing and PR Manager, Allen & Overy Luxembourg:
Main qualities: very efficient, high value-added, reliability.
“We have developed our 2006 High Definition Campaign for HD & Blu-Ray Discs with Y-B Concept. Really good feedback from our clients regarding that campaign. Great job and good relationship with Mister Beley.”

CMS Solutions – Content Management Systems :
(eZ Publish, Drupal, Joomla, PrestaShop, Magento, XT-Commerce…)
Web Marketing :
Google webmarketing tools (Google Adwords, Google Analytics, Webmasters Tool, etc.)
Emailing :
Campaign Commander, Sarbacane, Oxymailing, Mail Performance, etc…)

Senior Web Project Manager - Digital Strategy & e-Commerce - Luxembourg

French